EuCML 2024, 4 - beck-online

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EuCML
- 2024
  - Heft 1 (Seite 1-60)
    - Articles
      - Pflücke: The Case for Increased Responsibility and Liability of Brands in Social Media Influencer Marketing
        I. Introduction
        II. Influencer Regulation
        III. Responsibility and Liability of Brands
        IV. The Case for Increased Responsibility and Liability of Brands
        V. Conclusion
      - Jung/Dowse: Key Aspects of the Green Claims Directive Proposal

EuCML 2024, 4
The Case for Increased Responsibility and Liability of Brands in Social Media Influencer Marketing
Aufsatz von Felix Pflücke

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